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Benefits of having a website for small business

There are plenty of benefits of having a website for small business owners like for startups and for small corporations. However, it’s shocking that 46% of small businesses don’t have a website yet, while 12% are unlikely to create it in the future and 10% are unsure. Now, when modern people spend about 8 hours a day on the Internet, influencing the way we live and work, any successful business should have a web presence.

In addition, low-budget web development allows you to create pretty nice websites that are highly affordable for startups. The reason why surprisingly very few small businesses have a website is that they probably are not familiar with the profitable benefits of having a website for small businesses.

Most people in 2021 understood that in order to have a successful business you need to have a website, but how does it look in the reality? Let’s take a look at some data:

According to TDA research and Bluecorona stats

• 70-80% of people research a company online before visiting it or making a purchase.
• Among small businesses without a website, 29% planned to build one in 2021.
• As of 2019, 94% of small business websites are mobile-friendly
• 70-80% of potential customers could be lost to businesses without a website.
• 41% of businesses without websites say their business “does not need a website.”
• 79% of entrepreneurs with a business website expect to grow at least 25% in the next three to five years, compared to 64% of those without a site
• 44% of B2B buyers will leave a website if there is no contact information available
• In 2020, 81% of all worldwide online traffic was generated through mobile phones (Statista, 2020)

Looks interesting? Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. Here are some really important factors that show the benefits of a website for a business.

Low budget web development

Small business owners usually have a small budget, as their profit will grow with time. However, they need to establish an effective web presence now, at the initial stage of their business, in order to be able to get a decent profit in the future. There is a cause-effect relationship. So if you have just started your small business, the sooner you create a website, the sooner you’ll get a profit.

You may think it is too expensive, but in fact, whatever your up-front capital is, low-budget web development allows you to obtain a simple but efficient website or app that is able to convert visitors into clients. It’s quite affordable for startups and small businesses to create a minimum viable product to quickly appear on the market and then invest in its improvements later on.

A Website Helps Establish Brand Identity

How consumers view your business is a huge aspect of whether or not you are going to make any sales. By establishing your brand identity early on, you are letting consumers know what you are all about, which increases your chances of making sales.

However, establishing your brand identity can be difficult if you don’t have very many channels to do so on. Sure, social media may be able to help give customers an idea of who you are, but a website is the best way to answer all their questions and give them the full picture of what you are all about.

Your brand identity is made up of your:

• Mission
• Vision
• Values
• Unique positioning
• Brand personality

Building a website is the best possible way to showcase all of these important elements for consumers to easily find. You can feature these aspects on an “about us” page or even on your homepage so that consumers start to get an idea of who you are as a brand. The more they understand you and what you stand for, the more likely they are going to buy from you.

Control the narrative

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website. A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

Wider audience reaches due to website accessibility 24/7

Regardless of what kind of small business you are running, having a website accessible on a 7-day 24-hour basis without taking breaks for holidays and weekends is a huge advantage. While your physical shop is closed at night, your online shop can keep on selling and bringing you income by catering to customers at any time that is convenient for them.

One more reason to create a web presence for your business is a reduction of distances. A website allows you to expand your target audience and make deals with customers who are located far away from you. Actually, the whole globe is within your reach.

According to the statistics, 60% of people execute online research through a search engine, and 61% read product reviews before making a purchase. Modern users are used to shopping online without leaving the comfort of their homes. By the way, don’t ignore the increasing popularity of smartphones and tablets and apply responsive web design to provide a satisfactory UX for mobile users.

Boost Brand Recognition with a Business Website

Brand identity and brand recognition are two very different things that many small business owners are not aware of. As we mentioned above, brand identity has to do with how consumers view you as a business, but brand recognition has to do with consumers recognizing and recalling your brand.

If you have just begun running a startup or small business, it’s especially important for you to get as many people as possible informed about your business. You want to let people know that your company exists, as well as what your company is doing, what it is called, and how useful it can be for them — or for their friends/relatives/colleagues/neighbors, as sharing information and brand advocacy also work well.

Essentially, a website acts as a home for all your branding efforts. As you build brand recognition, you want to link back to your website so that people can then get a better understanding of your brand identity.

The more times people see your website, the more they will begin to recall your brand. The more they recall your brand, the more they begin to trust you and will be willing to buy from you.

Easy online promotion of your small business with a website

Both evergreen website content and buzz topics help get traffic. Doing content marketing right allows you to attract potential customers and convert them. Speaking of driving sales, if you plan to use digital marketing to drive consumers to your business, you are going to need a website.

Digital marketing makes it easier for you to specifically gear your ads towards your target market so that you don’t waste money advertising to the wrong people. It also helps you reach a lot more people much more quickly than traditional marketing efforts.

Moreover, promoting your small business on various platforms on the Internet is much easier if you have your own website. You could enjoy the maximum SMM benefits for a business if your social media posts contain links that direct social users to your website, where they can find more in-depth information. The same is true of paid social media. Promoted posts and sponsored ads linking to a website look reliable and authoritative.

Customer insights by tracking user behavior on your website

Matching and exceeding the expectations of your audience allows you to reach customer satisfaction and earn customer loyalty. If you want to offer your clients exactly what they need, obviously you should know what they really need and who they actually are. When you have a website, it’s easy to monitor how users interact with it. You can find out what your product or service people like the most and what they like the least, from what geographic location, devices, third-party sites they usually come to, and much more.

There are many tools for tracking the behavior of your site visitors, gathering this data, presenting it in a convenient way, and storing and interpreting it.

Conclusion

If you want an effective website or one that can help you take your business to another level, you have to be prepared to invest in one. Spend some time making your website user-friendly and rich in content. People like a website that they can easily navigate as well as find the answers to any questions they may have. A high-quality website means that you will have more of a chance of rising above your competition and making more profit.