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What is Digital Marketing? Types of Digital Marketing and What are their Pros and Cons?

Any marketing that uses electronic devices to market products and services in order to reach consumers and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.

Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Digital marketing became popular with the advent of the internet in the 1990s.

Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.

Types of Digital Marketing

As noted above, marketing was traditionally done through print (newspapers and magazines) and broadcast ads (TV and radio). These are channels that still exist today. Digital marketing channels have evolved and continue to do so.

Let’s discuss some of the most well-known forms of digital marketing and the benefits and drawbacks of each, as well as a few possible next steps if you intend to get going.

Search Engine Optimization (SEO) –

When people think of the various forms of digital marketing, search engine optimization is likely the primary thing that jumps to mind. SEO is a key component of any digital marketing plan. After all, it is an art to position your websites or content at the top of search engine rankings sites like Google’s and Bing’s.

Pros –

• You do not require funds to do SEO for your website, it is free of cost in nature. Particularly over the long term, it is less expensive than PPC or social media marketing.

• Customers perceive your brand as being more “genuine” and fair when it shows in the organic search results and also boosts the visibility of your website when it consistently ranks for numerous search terms.

Cons –

• Results take time, and it’s unlikely that you’ll notice a boost in website traffic right away.

• To make sure your website complies with Google’s ever-changing search engine best practices; you must continuously examine them.

Content Marketing –

A subset of digital marketing known as “content marketing” focuses on producing and marketing various forms of content in order to increase leads, sales and revenue. The content can be presented as a blog post, a social media post, a video, an infographic, a podcast, etc. New customers are drawn to the website naturally by the user-friendly and SEO-heavy content.


• Instead of paying to advertise to a cold audience, it’s inexpensive in the manner that it focuses on attracting clients to you and your business.

• The versatility of content can help you establish your brand. Additionally, it serves as fuel for all other forms of digital marketing.

Cons –

• It’s a crowded market now that everyone is aware of the value of content and is pushing it out, making it difficult to stand out.

• You must consistently create high-quality content that satisfies your customers’ demands, represents your brand, and advances your company’s goals if you want to be successful.

Paid Per Click (PPC) –

Pay-per-click marketing describes sponsored search engine results and paid adverts.PPC is similar to the paid variant of SEO. When someone searches for a certain term, PPC advertisements are then positioned at the top of search engine result pages.

Pros –

• If you’re ready to pay, PPC can purchase you a top position immediately. Additionally, you can start receiving visitors as soon as your ads go live.

• PPC enables you to address very specific users, therefore an effective PPC campaign can produce great returns.

Cons –

• It might get pricey, especially if you’re aiming for well-known keywords.

• People are skeptical about paid ads and place more faith in the natural search results.

Social Media Marketing –

All activities a company engages in on social media platforms come under social media marketing. The main objective of social media marketing includes building social trust and brand awareness among customers. You can also employ it as a lead generation tool or even as a direct selling channel. The platforms to employ for social media promotion are Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.

Pros –

• Numerous social media channels enable advertisers to target highly certain people.

• If people enjoy your material, can become popular and results in more reach.

Cons –

• It’s challenging to effectively contact your desired group because of the intense competition.

• It’s challenging to remain on top of all these changes and maintain your marketing’s effectiveness when social channels are continuously changing, modifying their algorithms, or finding new ways to generate money.

Email Marketing –

Email marketing, a direct marketing and digital marketing tactic that uses email to advertise the goods and services of your company. Additionally, it keeps track of cold and warm connections and emails them information about your company, goods, and services. Even though it may appear outdated in today’s world but is still one of the most efficient digital marketing methods.

Pros –

• Algorithm or marketing guidelines modifications won’t affect the outcomes of email marketing.

• You may develop relationships with your email list by communicating with them frequently. This will keep you in their minds when they’re set to make a purchase.

Cons –

• If your subscribers don’t appreciate your content, you’ll probably see a lot of unsubscribing.

• You have competition from other companies for your recipients’ email.

Affiliate Marketing –

In affiliate marketing, other parties advertise the goods or services of another business in exchange for a cut of the sales they bring in. Bloggers and e-commerce websites particularly like it. By collaborating with affiliates, you can increase your audience. Additionally, it might help your advertising appear more natural.

Pros –

• The challenging task of marketing and sales is being done for you by your affiliates.

• Since you only pay for converts, there is no initial outlay.

Cons –

• It can be difficult to manage influencers if you have lots of affiliates.

• You must invest effort in analyzing and overseeing your affiliates; you cannot simply outsource it.

Video Marketing –

Video Marketing, basically is the practice of using video platforms like YouTube, Vimeo, Twitch, etc. to advertise a company’s goods or services and inform customers about a brand. It can be categorized as a subcategory of content marketing because it is closely related to it. However, given that video marketing is so successful and well-liked, it must get its own section.

Pros –

• It’s a great deal, more fascinating and enduring than text. Audiences can develop a big effect on marketers.

• Video Marketing gives advertisers the chance to make aesthetically engaging marketing statements that reflect a brand.

Cons –

• Strong video content production is time- and money-consuming.

• Due to the short attention spans of modern audiences, you only have a few seconds to capture their interest before they move on.

To conclude we would like to say –

So!! These are a few most important digital marketing strategies that you can use for your company. Avoid attempting to do everything since you’ll end up being too worn out to do anything well. Consider your goals, your audience, and the locations you want to target and then decide on a few marketing channels with which to begin.